The Everyday Trend is one years old today! I can’t believe that a year ago I was hitting publish on my very first blog post scared to death about what people were going to think of my blog, and what they were going to think of me transforming my personal Instagram account into a place to promote it. I’ve learned so much since I published that first blog post, and I really wanted to share it with you guys 🙂 I absolutely love reading other bloggers’ posts on this topic, and I think this will be especially helpful to those who are considering starting their own blog, or may not know entirely about the blogging world, and have an interest in it.
Blogging has been such a great experience, and has completely opened my eyes to the fact that you don’t need to have that generic 9-5 office job anymore. There are bloggers out there that make lots of money from doing exactly what I do in my free-time. Except they definitely are more consistent and probably take it a tad more serious than I do hehe. But really, five years ago people weren’t doing this, it’s such a new industry that everyone, including influencers and/or bloggers, are trying to gain knowledge about. Companies are now utilizing bloggers to promote their products because of the huge influence they have over their followers. I know I’m not the only one who has seen someone on Instagram raving about a product and have ran out of my house to go buy it. I mean, this type of advertising really does work! I could honestly go on and on about this part of the industry, but I want to keep this blog post from being a novel. So here are 8 things that I’ve learned in the past year from being a blogger:
1. It’s Not as Easy as It Looks:
I give major props to these bloggers that do this as a full-time job…it’s not easy! You have to write content, shoot multiple looks a week, edit photos, answer emails, work on collaborations with different companies, plan social media posts, engage with your followers/other bloggers, etc. I always looked at these bloggers and envied them thinking they had the easiest job ever, but so not the case!
2. How Many Bloggers and Influencers There Are:
I was completely shocked once I started my blog at how many other people had blogs too. There is a lot of competition out there, which can cause a lot of discouragement when you see other people gaining followers at a more rapid pace than you. The positive side of it, is that you get to connect with a lot of different women out there who can give you great advice, as well as you can learn from their own success and failures.
3. How Much I Hate Shooting Looks:
I thought it was going be so much fun modeling my clothes, but I couldn’t be more wrong haha. Whenever I take photos for the blog, I always bring multiple outfits to shoot, which means making sure you have all of your clothes/shoes/accessories before you leave the house. Then having to change in a cramped car after each look making sure no one is looking at you in the random parking lot or neighborhood you’re in, so stressful and so not fun! Not to mention having to do my hair/makeup just for an hour of taking photos, maybe I’m just a little lazy but it’s the worst 😉
4. How to Use a DSLR Camera/Edit Photos:
Before I started blogging, I researched a lot of different cameras to figure out what I should buy. Of course the first camera I bought wasn’t a DSLR camera, so I quickly returned it to get a Canon Rebel DSLR. Once I started shooting a few looks, I realized I wanted the background of my photos to be blurry, which requires a certain type of lens. So I ran out to buy it, and with the help of my mom, (she takes all my photos) have figured out how to take pretty decent photos. Obviously neither of us are professionals, but after a LOT of trial and error, we found that the best time to shoot is before the sun goes down, and that not every place has the best lighting. Because finding a place with good lighting isn’t easy, I started consistently taking photos at the same location, and in the past few months I have realized I no longer want to do that. So, finding great places to shoot is always a challenge, especially not living in a big city with a lot of great photo ops. Another struggle was learning how to use Lightroom (a program to edit photos) and figure out what type of filters I wanted on my photos. Again, lots of trial and error took place until I figured out how to edit my photos to my liking.
5. How to Use Social Media to Promote My Blog:
The main way to advertise your blog is through social media these days, which means having to consistently post to get more traffic to your blog. When I started my blog, I decided to just use my personal Instagram account to advertise it. Looking back, I wish I would have created a separate one, but I figured if people were annoyed by all of my posts they could just unfollow me– and people for sure did! Once my blog was up and running, I had to learn when the best time was to post my photos at, how to create captions that got my followers to go to my blog, what hashtags to use to drive people to my profile, and figuring out how many times a week to post. Thankfully, so many bloggers have posts about the best social media practices, which helped me out a lot!
6. Not Comparing Myself to Other Bloggers:
With the amount of bloggers out there, it’s SO EASY to compare myself to how well other bloggers seem to be doing, aka how many new followers they are getting in a certain period of time. Putting yourself out there is difficult, so it feels awesome when you know that people out there like what you’re doing, and in the social media world, you feel this when someone decides to follow your account. I have learned it’s difficult to increase your follower account, but I also learned that it’s not about the amount of followers you have, but the amount that are engaged with your Instagram and blog posts. There are many bloggers who have thousands and thousands of followers, but if none of them are leaving comments on their posts, or reading their blog posts, then does it really matter? Obviously the more followers you have, the more opportunities you have to work with bigger companies, which is why your amount of followers is important to some degree. So if anyone has any tips on this, leave in the comments below 🙂
7. Making It a Hobby, Not a Job:
I started this blog for fun, and about a few months in, I started stressing myself out about it. Since I work full-time, weekends are the only time I can shoot looks. And every weekend I was stressing about what outfits I was going to shoot, which started making it not fun anymore. So this Summer I took a few months off from it and it felt really good. I realized I was so wrapped up in trying to post multiple posts a week, that the content wasn’t as good as I wanted it to be. So now I have decided to only shoot outfits that I absolutely LOVE! I no longer put pressure on myself to post however many times a week. If it happens that’s great, if I don’t post for a few weeks, it’s not the end of the world 🙂
8. There Is Lots of Money to Be Made in This Industry:
A huge thing I learned this past year is how much money some of these bloggers/influencers make from blogging or just advertising products on their Instagram feeds. I have barely made any money from blogging, but I feel it’s because of my lack of followers. I am not consistent, and don’t post on Instagram/write blog posts regularly, which is a huge way to gain more of a steady following. Advice that some of my favorite bloggers who have 500k+ followers on Instagram have given in how to gain a following, is to be consistent starting out and posting multiple times on Instagram A DAY. When you don’t constantly have new clothes to shoot, there is no way you can post multiple times a day, everyday. I’m lucky to post maybe once or twice a week haha. So there is definitely money to be made, but I believe you need to be extremely passionate about it, and dedicate a few hours a day to it, every day.
So this post ended up being a lot longer than I originally planned, so I hope I didn’t put anyone to sleep. If anyone ever has any questions about blogging, or is thinking of starting one, feel free to reach out to me at anytime 🙂 If you want a step by step guide on how to start a blog from start to finish, check out these blog posts from Thrifts and Threads, here. Literally her posts tell you how to buy a domain, how to create a website theme, and pretty much anything and everything you would need to know to get your blog up and running.
Thank you so much for following me along in the past year, I can’t wait to see what year two brings! If you guys want to see more blog posts like this, leave it in the comments below!
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